There is always vast room for improvement with any website, and small business websites are no exception. With the phone book a communication tool of the past, establishing a solid online presence is at the forefront of a lot of small businesses.
If you’re a small business owner, your website is a pivotal part of your marketing and branding, and shouldn’t be taken lightly. It’s integral to not just focus on appearance – but usability – as this will play a major role in how long your customers stay around.
In this article I will address the areas that factor into whether a small business website is ultimately successful or not. Pay careful attention to these areas in your next design for a small business, as they will reap benefits for your clients in the long run.
Articulate Your Mission
In today’s society buzz words are a thing of the past. Freely express your vision for your business with the world on your website. You can start by asking yourself (or your client) these three questions:
- Who are you?
- Who are your potential customers?
- How can you tell your potential customers who you are?
After answering these three questions your can begin to develop a creative strategy for your website that will ultimately make it more effective. These questions hold the key to making marketing decisions, branding your business, building fierce loyalty within your customer base, and a lot more.
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